White Paper: The Power of People

The Power of People: How Advocates Increase Revenue, Improve ROI, and Strengthen the Bottom Line

Tactics like paid search (PPC) and rewards programs reliably generate leads and sales but do so without ever reaching customers on a personal level. If marketers can’t create an emotional connection between brand and customer that compels customers to buy more and more often, they will spend a disproportionate amount of their budget trying to recapture the same customers.