White Paper: Next wave of Advocacy

The Next Wave of Advocacy: How Masters, Enthusiasts, and Loyalists Will Transform Customer Engagement

Advocates are your brand’s most effective, influential, and under-used sales force. They offer customers an authentic human connection in a world increasingly driven by self-service technology. In the age of Amazon, companies that enable their advocates to create a differentiated customer experience and inspire customer loyalty. We call this the next wave of advocacy.